When Chairman John Spence founded Karma Group 33 years ago, the ambition was a true private members’ club, in the English tradition of Soho House and Annabel’s: a portfolio of properties built on exclusivity and bringing top-tier services and facilities. That ambition is now fully realised: every hotel, resort, beach club, spa, restaurant and pub across the portfolio – 40-plus properties in more than 20 destinations – is reserved for Members only, for a community now over 120,000 strong.
Membership means first call on Karma Curated Experiences – gin masterclasses, temple pilgrimages, VIP tournaments & stadium shows – plus automatic upgrades, Karma Concierge on speed dial, and full run of the Karmaverse through Karma Subito.
There’s still only one way in, though Karma Subito now offers a taste of it first. Alongside full Membership, a trial Guest Membership with a temporary number lets visitors sample the club properly before committing outright – a considered first step towards Karma’s long-term ambition of full Membership-only access, which Spence will speak to directly in an upcoming Chairman’s address.
As John puts it: “Membership only means something if it grants access others don’t have.” Karma invests significantly in accommodation, food and facilities, often priced well below retail specifically for Members – protecting that value is what keeps people renewing, year after year.
From there, your Membership becomes whatever you desire: an Ibiza legend soundtracking sunset at Karma Beach Bali, a fireside supper in the Himalayas, raki poured in a Tuscan cellar, last orders on a London rooftop. The Karma Subito app is free. A world of incredible experiences awaits…
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