Logos, Logos Everywhere! 

We live in a world of brands and logos – those unique identifiers of businesses – and increasingly individuals – that inspire everything from fanatical loyalty to aspiration to loathing… but how familiar are you with some of the world’s most widespread emblems? Answer all 15 correctly and you could win US$50 in Karma Concierge vouchers. Winners will be announced on 08 September 2026.

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    1. Which animal is hidden in the mountains of the famous Toblerone chocolate logo?

    2. Which bird is featured in the official logo of the luxury fashion brand Armani?

    3. What hidden symbol is formed between the letters 'E' and 'x' in the FedEx delivery logo?

    4. Which travel booking website uses a cartoon owl as its logo?

    5. What image is formed by the white space inside the Formula 1 racing logo?

    6. What mythical creature is featured on the green logo of the Starbucks coffee chain?

    7. What shape does the arrow from A to Z form in the Amazon logo?

    8. What iconic architectural cross serves as the official registered brand logo for Patek Philippe?

    9. What animal features on the famous Lacoste logo

    10. Which luxury sports car brand features a raging bull on its famous gold and black logo?

    11. . Which musical instrument is featured on the national emblem and the official logo of Ryanair?

    12. What geometric pattern is stitched into the leather of classic Chanel handbags?

    13. Which brand features a multi-colored peacock tail as its television network logo?

    14. Which animal is featured as the iconic flying mascot on the tail of Qantas Airways planes?

    15. What silhouette is formed by the white space inside the famous black and white World Wildlife Fund (WWF) logo?

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