In its January/February 2025 issue, National Geographic Traveller (UK) has unveiled a fascinating roadmap of travel trends that align perfectly with Karma Group’s innovative approach to hospitality and experience design.
Nat Geo highlights several key developments that resonate deeply with Karma Group’s ethos. The rise of “destination dupes” – travellers seeking authentic, less crowded alternatives to mainstream locations – mirrors our commitment to curating unique, off-the-beaten-path experiences across our global resort portfolio.
The trend towards “frontier tourism” and travellers’ post-pandemic love of open spaces finds a natural home in Karma Group’s diverse portfolio. From our beach clubs in Bali and Koh Samui to our mountain retreats in the Himalayas and the Bavarian Alps, we’ve long understood the human desire to connect with nature and seek expansive, immersive environments.
Technological innovation is another shared focus. As National Geographic notes the growing influence of AI in travel planning, Karma Group continues to leverage cutting-edge technology to streamline travel generally and really personalise Member experiences – as evidenced by our brand new App, launching very soon. Our recent appointment of Jon Sa Trinxa as music curator demonstrates our commitment to creating multi-sensory, tech-enhanced travel moments.
The growing demand for meaningful, sustainable experiences is a positive too – once again a philosophy that has been at the core of Karma Group’s mission since our inception, both in the way we build and manage our resorts and in our global Karma Cares philanthropy programmes.
