Horse racing isn’t known as the Sport of Kings for nothing. There’s nothing quite like the exhilaration of the racecourse – but more than that, horse racing combines sporting prestige with social celebration. We’ve always been fans of the sport, so we’re delighted to announce an exciting new venture – and he goes by the name of Aviemore!
Aviemore is a hugely promising 3-year-old racehorse that Karma Group now owns shares in, a strategic acquisition that marks a thrilling new chapter in Karma’s commitment to delivering extraordinary experiences to you, our Members.
The initiative transforms traditional horse racing participation into an exclusive lifestyle opportunity, where members can immerse themselves in the pulse-pounding excitement of race days and the refined atmosphere of the paddock. Through an innovative points-based sub-syndicate system, Members will have the opportunity to convert their Karma points into a stake in this magnificent venture, adding an engaging new dimension to Membership benefits!
From live streaming of races to curated trackside experiences, you’ll enjoy privileged access to one of the world’s most prestigious sporting arenas and all that goes with it. This venture, connected to the esteemed Harry Herbert and his family’s distinguished racing legacy, perfectly aligns with Karma’s philosophy of creating unique, memorable experiences.
It’s not just about watching races – it’s about being part of an exclusive club within a club, where the thundering hooves and champagne celebrations become part of their luxury lifestyle narrative. Stay tuned for more information coming in early 2025!
