Artificial intelligence isn’t just reshaping how we travel – it’s becoming the quiet engine behind the decisions we make long before we pack a bag. A new travel report drawing on more than 22,000 respondents, shows just how rapidly this shift is unfolding. Half of all travellers are now using AI to plan or research their holidays, and just as many say they’d be comfortable letting AI book their stay outright. The good news for Members is that you already have the power of AI at your fingertips – thanks to Karma Subito.
The surge dovetails with broader travel momentum: 79% of travellers intend to take as many or more trips in 2026, fuelled by multi-stop “country hopping,” passion-led journeys and the rise of “lux-scaping” – those indulgent bookends that frame a trip in comfort. Younger travellers are leading the charge, from Gen Z’s 82% passion-pursuit rate to the 25–34s embracing multi-country itineraries and luxury touchpoints.
Sustainability still anchors decisions, while cleanliness, value and location remain the holy trinity of accommodation choice – all elements that are at the heart of the Karma ethos. And the common thread running through all of it is efficiency -travel planning stripped of friction.
Which is precisely where Karma Subito comes into its own. Built for members who want spontaneity without compromise, the app turns these rising trends into lived advantages – instant bookings, intelligent suggestions, offers that adapt to preference and place. As AI becomes the new compass of travel, Karma Subito ensures Karma Group Members are navigating ahead of the curve.
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