Beyond the iconic yellow buildings, Chinese shopfronts and lantern-lit streets lies a Hoi An that evades the eye of the average traveller – but not Karma! Here’s a slightly more leftfield look at this magical UNESCO World Heritage town for the more curious traveller…
Wake at dawn to join locals at Thanh Hà pottery village, where artisans welcome visitors to try their hand at the wheel before the tourist buses arrive. The resulting wonky creations make perfect souvenirs.
For breakfast, bypass crowded market halls for Bánh Mì Madam Khanh on Tran Cao Van Street. A favourite of the late great Anthony Bourdain, the so-called “Bánh Mì Queen” has perfected her crispy-soft baguettes over decades, layering them with house-made pâté and secret sauce worth the early-morning queue.
Cycle away from Ancient Town to discover hidden rice paddies where buffalos graze. The scenic route to An Bang Beach passes Tra Que Vegetable Village, where organic herbs flourish in some of Vietnam’s most fragrant gardens. Arrange a private cooking class in a farmer’s home rather than in commercial kitchens.
Art enthusiasts should visit the Precious Heritage Museum, showcasing photographer Réhahn’s stunning portraits of Vietnam’s 54 ethnic groups. Afterward, browse Reaching Out Arts & Crafts, where deaf and disabled artisans create exquisite handmade items in peaceful silence.
As night falls, skip the touristy pub streets for Soul Kitchen at An Bang Beach. This laid-back spot features live music several nights weekly, with toes-in-sand dancing and potent cocktails under the stars.
And for the ultimate local experience, book a sunrise coracle boat journey with fishermen who’ll teach you to cast traditional nets as the mist rises off the water.
After exploring Hoi An’s hidden gems, stay at Karma Song Hoai, a riverside retreat nestled in lush gardens. With a lagoon pool and elegant accommodations, you’ll be just minutes away from the vibrant heart of Hoi An.
Or, immerse yourself in the tranquil sanctuary of Amina Lantana Hoi An Hotel & Spa, where every modern comfort and premium amenity ensure an unforgettable stay in Hoi An.
